You have to hand it to yoga apparel juggernaut, Lululemon. Even during tough economic times, they’ve totally found the golden ticket into our wallets- hmmm… feed the kids? New yoga pants? That’ll be a new pair of Lululemon Groove Pant Organic, if you please.
Seems that despite the tightening in our wallets, we’ve still found that little extra to drop on the clothes we feel assist in tightening our behinds…. or is it in expanding our consciousness?
Whatever drives people into the stores, and now it’s online presence, Lululemon has found what so many other businesses wish they could, a way to double it’s stock over the course of less than a year… in what continues to be economic strife for many!
But, I digress… and while Lululemon certainly doesn’t need the endorsement of a backwoods mommy blogger… I just wanted to mention, that as they continue to grow, making money hand over fist, they do know the value of building community and promoting health.
In that spirit, once a week, Lululemon shops across the continent, push aside their racks of clothing and other products to provide a make-shift studio, and with instructors provided by local studios, offer free yoga, or “the gift of yoga” to the masses.
While the gesture may be extended from an ever-growing corporate entity, it’s a wonderful one, in keeping with the underlying philosophies that are the foundation of yoga.
In particular, it offers those people who can’t afford a yoga class an opportunity to benefit from great instruction at no cost… or those folks who prefer their yoga for free so they can spend their money on yoga wear!