Tag-Archive for » lululemon «

Jan
28

Corporate Yogic Giving…

… that, no doubt, will totally lead to our spending more money on their stuff!  But everybody will feel better about it.

You have to hand it to yoga apparel juggernaut, Lululemon.  Even during tough economic times, they’ve totally found the golden ticket into our wallets-  hmmm… feed the kids? New yoga pants? That’ll be a new pair of Lululemon Groove Pant Organic, if you please.

Seems that despite the tightening in our wallets, we’ve still found that little extra to drop on the clothes we feel assist in tightening our behinds…. or is it in expanding our consciousness?

Whatever drives people into the stores, and now it’s online presence, Lululemon has found what so many other businesses wish they could, a way to double it’s stock over the course of less than a year… in what continues to be economic strife for many!

But, I digress… and while Lululemon certainly doesn’t need the endorsement of a backwoods mommy blogger… I just wanted to mention, that as they continue to grow, making money hand over fist, they do know the value of building community and promoting health.

In that spirit, once a week, Lululemon shops across the continent, push aside their racks of clothing and other products to provide a make-shift studio, and with instructors provided by local studios, offer free yoga, or “the gift of yoga” to the masses.

While the gesture may be extended from an ever-growing corporate entity, it’s a wonderful one, in keeping with the underlying philosophies that are the foundation of yoga.

In particular, it offers those people who can’t afford a yoga class an opportunity to benefit from great instruction at no cost… or those folks who prefer their yoga for free so they can spend their money on yoga wear!

Regardless the motivation on either part, it’s good for yoga and if you’d like to find a class at your nearest Lululemon, visit www.lululemon.com or click HERE for more information.

Category: Articles, Class-y, clothing, Events  Leave a Comment
Dec
15

Lululemon… A Little Tongue-in-Cheekiness!

I guess when you feel you’ve beat the odds, shown the world and pretty much flipped the bird at all of our big retailers-flaunting increased sales and resisting the urge to jump on the markdown wagon- you can have a little fun… after all, it is the homeland- home city, in fact- hosting the 2010 Winter Games.

Lululemon Athletica employee Laurel Richardson models a hockey helmet toque that comes complete with a marker to black out front teeth, and a Canada hoodie complete with a gold-coloured zipper from the company's new product line in Vancouver, B.C., on Monday December 14, 2009. THE CANADIAN PRESS/Darryl Dyck

Lululemon Athletica employee Laurel Richardson models a hockey helmet toque that comes complete with a marker to black out front teeth, and a Canada hoodie complete with a gold-coloured zipper from the company's new product line in Vancouver, B.C., on Monday December 14, 2009. THE CANADIAN PRESS/Darryl Dyck

Not to be outdone by the official Canadian fashion supplier of these Olympic Games, the historic, and all but irrelevant, Hudson Bay Company, yoga fashion juggernaut Lululemon is offering up it’s own tongue-in-cheek version… but not really… and not officially, of course…  of Vancouver 2010 Olympic wear.

Despite possible opposition from the powers that be, and the fact that they launched the line-hooded sweatshirts, toques and tees- only a mere two months before the games, Lululemon

insists this clothing line is about patriotism, not ambush marketing ahead of the Olympics.

But the Lulus are no dummies.  With more than a few crazy marketing stunts under it’s belt the Vancouver-based company comes well versed in the rules and regulations pertaining to Olympic marketing.  They have dotted their i’s and crossed their t’s ensuring only a whiff of Olympic Games, rather than outright Games stench, with  their “Cool Sporting Event” tagline.

Olympic fashion is huge during the Games, with Roots scoring bigtime in Games past… remember the tams- erk!  Everyone will have something to contribute to the lucrative Olympics marketplace but will make every effort not to step on the official toes, including Roots itself.  With a new line of outerwear launched this fall, coined the Canada Collection, it is geared to capitalize on the country not the games.

Of course.

So, here’s to Olympic Games fashion fever.  As the yoga lemming I am, always on the lookout for the next yogic trend… and given these Games are but a relative stones throw… chances are pretty good I’ll opt for cache over history… sorry HBC.  While Hudson’s Bay blankets- and could there be anything more Canadian than an elk head sweater ?!-have there place, there’s really nothing like a set of blacked out teeth to get asses in stores.  Maybe next time, ye olde Hudson’s Bay.

Category: clothing, Just Crazy... In A Good Way, news, Products, Trends  Leave a Comment