Posts Tagged ‘yoga wear’

Now, I saw the video first.  And after carefully considering, “Jeans? Husband? Jeans? Husband?”  -husband did come out the winner… but only because he’s making me pancakes… and by a mere hair (I loves me pancakes!)- I came to the breathless conclusion,

Holy Moly!  I must get me a pair of these freakin’ jeans!

Because, by golly, if the short promo is any indication of what I can expect from my pair of Yoga Jeans, from Second Denim Co., husbands everywhere need to be put on notice.

The claim, other than one fitting can induce spotaneous orgasm- imagine wearing them every day?!- is that they fit like a second skin.  And, despite the size nothing body modeling all the styles, they also claim to appeal to women of all shapes, sizes, and ages from 16 to 75 who want to be comfortable but feel sexy, too.

In reference to his plus-size line of skinny Yoga Jeans, owner and designer of Second Denim Co., Eric Wazana states,

Women are sick of feeling like they have to be perfect to be beautiful…  I’ve always thought the plus market has been overlooked by many designers.

Good news for the Montreal-based Second Denim Co. is that they are making their way steadily into retailers across Canada, but the better news is that they are also available online. The styles range from low slung to hi-rise and straight-leg to boot-cut with various washes and colours.  The only thing… it appears the plus-size isn’t yet available to online shoppers at the Second… but you can visit Addition Elle and search ‘skinny jeans’ to find a selection of Second’s plus-size Yoga Jeans.

For those of you surfing rather than working… you might want to take down the volume before viewing…

I guess when you feel you’ve beat the odds, shown the world and pretty much flipped the bird at all of our big retailers-flaunting increased sales and resisting the urge to jump on the markdown wagon- you can have a little fun… after all, it is the homeland- home city, in fact- hosting the 2010 Winter Games.

Lululemon Athletica employee Laurel Richardson models a hockey helmet toque that comes complete with a marker to black out front teeth, and a Canada hoodie complete with a gold-coloured zipper from the company's new product line in Vancouver, B.C., on Monday December 14, 2009. THE CANADIAN PRESS/Darryl Dyck

Not to be outdone by the official Canadian fashion supplier of these Olympic Games, the historic, and all but irrelevant, Hudson Bay Company, yoga fashion juggernaut Lululemon is offering up it’s own tongue-in-cheek version… but not really… and not officially, of course…  of Vancouver 2010 Olympic wear.

Despite possible opposition from the powers that be, and the fact that they launched the line-hooded sweatshirts, toques and tees- only a mere two months before the games, Lululemon

insists this clothing line is about patriotism, not ambush marketing ahead of the Olympics.

But the Lulus are no dummies.  With more than a few crazy marketing stunts under it’s belt the Vancouver-based company comes well versed in the rules and regulations pertaining to Olympic marketing.  They have dotted their i’s and crossed their t’s ensuring only a whiff of Olympic Games, rather than outright Games stench, with  their “Cool Sporting Event” tagline.

Olympic fashion is huge during the Games, with Roots scoring bigtime in Games past… remember the tams- erk!  Everyone will have something to contribute to the lucrative Olympics marketplace but will make every effort not to step on the official toes, including Roots itself.  With a new line of outerwear launched this fall, coined the Canada Collection, it is geared to capitalize on the country not the games.

Of course.

So, here’s to Olympic Games fashion fever.  As the yoga lemming I am, always on the lookout for the next yogic trend… and given these Games are but a relative stones throw… chances are pretty good I’ll opt for cache over history… sorry HBC.  While Hudson’s Bay blankets- and could there be anything more Canadian than an elk head sweater ?!-have there place, there’s really nothing like a set of blacked out teeth to get asses in stores.  Maybe next time, ye olde Hudson’s Bay.

If I had this… this handy, mcdandy Skort from gaiaconceptions over at Etsy, well, I too would prance around in my Wellingtons.

Gaiaconceptions offers a whole line of remarkably cute and functional items, all utilizing organic fabrics such as hemp and cotton.

As I peruse her shop, I’m really left conflicted as to which of her lovely items I plan to put on the old Christmas list!

But more likely, with the soft fabric and comfy, snug fitting boy short beneath, I’ll enjoy it for my summer practice out on my NEW DECK!

In this skort I will be sporty, in its function… stylish, in its short, skort-y sexiness and the colours, hand-dyed, a wonderful selection of  bold and bright..  and comfortable, in it’s fabric, soft organic cotton and hemp.

Just all ’round cute and functional- from yoga practice to a bike ride to lunch out with the gals.

I will so be sending the link to this, the Pokara Shirt of organic hemp and cotton, to hubby… I can see this for beginning practice, skating at the lake… or just sitting with a big bowl of popcorn with a movie in front of the fireplace.

I love, love, love the versatility of the cowl neck, especially living here in the frozen North as we do.  It’s lined with FLEECE, people!

I’m also a total sucker for extra-long sleeves with thumb holes!!

The hand-dyed fabrics, as with the skort above, come in a beautiful selection of bold and vibrant colours, making this a fall-winter must have for just about anyone!  A fantastic gift for that lover of the comfy-cozy… ahem.

Before I end this post… keeping myself from posting gaiaconceptions entire line… I had to include this unique and lovely skirt. I love this:

The Ruffle Butt Long Skirt. In a blend of organic cotton and hemp, it’s perfect for casual wear or to dress up for a night out.  The wonderful hand-dyed fabric colours are available as with the other items from gaiaconceptions.

The unique ruffle in the back is a wonderful “nod to the bustle Gaia Conceptions style“.  With a stretchy waist band it looks to be a comfortable and flattering choice for any woman’s body.

I’ll keep this in mind for next spring, as its “a fun skirt for all seasons.”

The Ruffle Butt Long Skirt is paired with the Drawstring Tank.

I will no doubt be featuring more of  gaiaconceptions amazing clothing here at MommyOm.

Peruse her shop and without a doubt you’ll be sure to find something…  it’s all just so beautiful!